DJ Sbu Joins Times Media Group as Breakfast Anchor #DJSbuBreakfast
Radio star, entrepreneur Sbu Leope, AKA DJ Sbu has revealed plans to return to the airwaves with an all-new breakfast show from Monday 4th July 2016.
The gravel-voiced radio personality is launching a syndicated show on two of the fastest growing radio stations in South Africa, RISE Fm in Mpumalanga and Vuma 103 Fm in KwaZulu Natal.
“It’s a dream come true for me to be a part of this family. We are here in the deep end and my job is to grow these stations. It’s a beautiful challenge and I’m proud, humbled, honoured at the same time but most importantly I’m up for the job!”He announced his return to the airwaves at a press conference at Starbucks in Rosebank, Johannesburg today, which turned into a mini concert with a live performance by singing sensation, Zahara.“Kicking off our relationship in this way signals a lot of great things to come. I’m excited to work with a media company like Times Media who appreciate I am into business and more than a cut-and-paste disc jockey. As this relationship makes impact you will see how ‘Genius’ my new partners were to open their thinking to a radio product cross-syndicated with media assets owned by the group.The Times Media-owned radio stations have had a meteoric rise, after the company repositioned them to appeal to the growing number of black middle-class listeners. “Vuma and Rise are poised for take-off,” says Times Media Radio MD, Tony Mallam.
“They have both more than doubled their audiences since we took over. Signing Sbu is a step up into the Premier league – which is where these stations belong.”Times Media Programming Manager Ferdinand Mabalane said: “While Sbu brings the impact of a national figure, his show will still have a strong regional focus through breakaways for traffic, weather, local reports and interviews. We will also be unveiling further line-up changes at both stations, so that after you’ve had your DJ Sbu Breakfast, you will want to stay tuned the whole day.Fans nationwide will be able to listen to a live audio stream of the show, and, in the next few months, it will also be available off satellite.The All New DJ Sbu Breakfast takes to the air on Monday 4th July 2016 at 6am on Rise fm Mpumalanga & Vuma 103 FM in KZN.